Category: Content Marketing

As a marketing student who is constantly learning how to think outside the box and create new ideas, this course truly challenged me. At the beginning of this eight-week course, creating content sounded easy. I quickly realized, however, that developing engaging blog content was one of the most difficult aspects of the class. Throughout the … Continue reading Final Reflection & Growth

Introduction: The Shift That Changed Everything When I first started creating content, my mindset was simple: post consistently, follow trends, and hope the right people find it. Content felt transactional—something to produce rather than something to design with intention. Over time, that mindset changed dramatically. Instead of focusing only on what I was publishing, I began thinking more deeply … Continue reading How My Content Mindset Changed: From Posting Content to Building Purpose

Content marketing felt simple to me at the start of this course. If content looked good, sounded professional, and was posted consistently, I assumed it was successful. Over the semester, that mindset changed. Writing and revising multiple blog posts helped me realize that content marketing is not about posting for the sake of visibility. It … Continue reading Building Content With Intention: A Final Reflection

Photo by Pixabay: https://www.pexels.com/photo/blog-letters-on-brown-wood-262508/ At the beginning of this course, I thought content marketing was mostly about creating posts that looked good and sounded polished. If something was well-written and aesthetically pleasing, I assumed it was doing its job. Over the term, that mindset shifted significantly. I now see content less as isolated posts and … Continue reading Final Reflection- How My Content Mindset Changed (and What I’ll Do Differently Next Time)

As content creators, we often work with multiple platforms and formats at the same time, trying to deliver the message in most effectively way. The key to success isn't posting everywhere randomly, but rather maintaining consistency and creating a clear, cohesive story. Gibbs' Reflective Cycle A diagram illustrating Gibbs' Reflective Cycle, featuring six key stages: … Continue reading Turning Blog Posts Into Action

I used to think of content creation as a straightforward process: I had an idea, I wrote it down, and I shared it. The instant satisfaction of a "like" or a view was used to gauge success. But as the digital world developed, so did my viewpoint. I now see content as a dynamic, interconnected … Continue reading The Evolution of Content

Before the semester started, I wasn't sure how Content Marketing differed from other classes I've taken, or how it would teach me anything I hadn't already learned. I figured strong content started with the platform itself. What to post, where to post it, and how often. As the class progressed, that assumption was challenged, and … Continue reading How My Content Mindset Has Evolved

Did you know marketers are very sensitive to search keywords? By understanding students' search behavior through keywords such as "studying abroad" and creating content based on that understanding, it becomes possible to increase inquiries and applications. Based on these clues, marketers can determine the marketing objectives and measure the results of their actions. What Do … Continue reading Keyword Research x Content Marketing Pyramid