Student Blogs

If there’s one thing that has changed about beauty culture in the last few years, it’s who gets to influence it. Before, trends were controlled by celebrities and big brands. Now, they come from everyday people scrolling, testing, and sharing on TikTok. That’s exactly how brands like Wavytalk have grown so quickly. Wavytalk isn’t just … Continue reading Wavytalk and the New Beauty Audience

The Nursing Home Stereotype Is Alive and Well If I had a dime for every time I’ve heard someone refer to assisted living as a “nursing home,” I could probably retire.  I get it, even if the thought of not differentiating the two does make me want to scream. For many people, the image of … Continue reading From ‘Prison’ to ‘Luxury’: The Senior Care Cinderella Story

Alt Text: A silver room with mint tables. On the walls, there is a bright sign with pink perfume bottles tied together with a red strap. Alongside the picture, there is a white chair. Photo Credit: Nicholas Miller, iPhone 14 Pro Max Every few weeks, a Glossier product seems to take over social media. One … Continue reading Why Glossier Products Go Viral Online: A Strategic Look at Modern Beauty Marketing

If you spend a lot of time in the gym, you know progress is not always consistent. At first, strength goes up quickly, recovery feels easy, and motivation stays high. Over time, though, many people hit a plateau where workouts feel repetitive, soreness lasts longer, and results slow down. Most gym goers immediately focus on … Continue reading How Sauna Use Can Help You Break Through Gym Plateaus

Introduction Nowadays beauty companies aren’t just chasing purchases - they’re fighting for eyes, belief, and belonging. With younger buyers, cosmetics go beyond looks. They shape who you are, spark ideas, show your true face. That change twists how these labels talk on the internet - places like TikTok or Instagram run fast, favor realness over … Continue reading More Than Makeup: Why Gen Z Connects So Deeply with r.e.m. beauty